RAG vs Fine-Tuning: Choosing the Right LLM Approach for Your Product
Both RAG and fine-tuning improve LLM performance on your specific use case — but they solve different problems. Here's how to choose.
AI that converts browsers into buyers
OVERVIEW
Retail and ecommerce AI is about driving measurable revenue outcomes — higher conversion, better retention, smarter inventory. We build the AI layer that makes your commerce platform understand each customer and respond intelligently across every touchpoint.
AI Search & Discovery
Semantic search and personalized ranking that connects customers to products they didn't know to search for.
Recommendation Engines
Real-time personalization across homepage, product detail pages, cart, and email.
CHALLENGES WE SOLVE
Regulatory domains we navigate
WHAT WE BUILD
Semantic search and personalized ranking that connects customers to products they didn't know to search for.
Real-time personalization across homepage, product detail pages, cart, and email.
ML models that reduce stockouts and overstock by predicting demand at SKU and location level.
Automated pricing systems that optimize margins while remaining competitive in real time.
CASE EXAMPLES
Problem
Keyword search returned irrelevant results, causing high bounce rates on search result pages.
Solution
Semantic search using product embeddings and user intent modeling — understands style, occasion, and attribute queries.
Outcome
Search-to-product-page conversion improved. Users spent more time browsing results before leaving.
Problem
Product recommendations showed the same top-selling items to every user regardless of behavior.
Solution
User-specific recommendation model trained on browse, purchase, and return behavior with real-time serving.
Outcome
Average order value increased. Repeat purchase rate improved among users engaging with recommendations.
Problem
Manual demand forecasting led to frequent stockouts on popular items and overstock on slow movers.
Solution
ML forecasting model using sales history, seasonality, and external signals for SKU-level predictions.
Outcome
Stockout frequency reduced. Overstock carrying costs decreased. Buyers adopted model outputs directly.
RESULTS
ENGAGEMENT FLOW
Review data infrastructure, catalog quality, and current personalization gaps.
Collaborative filtering, content-based, or hybrid — matched to your catalog size and data volume.
Event collection, user behavior tracking, and feature engineering for personalization models.
Train and integrate recommendation, search, or forecasting models into your platform.
Launch with a control group, measure conversion lift, and iterate on real data.
IDEAL CLIENTS
Didn't find what you were searching for? Reach out to us at [email protected] and we'll assist you promptly.
Initial personalization models can be live in 6–10 weeks. Most clients see measurable conversion lift within the first 30 days of production operation.
Yes. We integrate with Shopify, Salesforce Commerce Cloud, Magento, WooCommerce, and custom platforms via API layers that preserve your existing infrastructure.
We instrument every AI system with conversion attribution, A/B testing frameworks, and revenue impact dashboards so you have clear before/after comparisons.
FROM OUR CLIENTS
The team took our AI concept from whiteboard to production in 10 weeks. The architecture they designed handles 10x our expected load with no issues.
Insights
A collection of detailed case studies showcasing our design process, problem-solving approach,and the impact of our user-focused solutions.
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